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Digital advertising agency iNDELIBLE, the experience commerce company, has received the green light from Ladies’ Home Journal to continue production on the cult-hit webisode series, “Can This Marriage Be Saved,” developing it into a full-blown serial franchise.  As director and producer of the popular series, iNDELIBLE, which specializes in narrative marketing and social media activation, will play a key role in Ladies’ Home Journal’s transformation from a traditional print publication into an interactive online magazine.  iNDELIBLE is producing the original programming for publishing distribution and sponsorship continues to grow.
 
Using tales straight out of the magazine’s renowned “Can This Marriage Be Saved” column, iNDELIBLE produced a batch of pilot webisodes for Ladies’ Home Journal earlier this year, with plots ranging from “We Got Married Too Young” to “My Husband Is Boring.”  The webisodes, which riff humorously off of the classic television series “Unsolved Mysteries,” gained widespread attention from the Today Show, The New York Times and other national outlets when it first appeared.  The series’ popularity with customers, media and advertisers spurred Ladies’ Home Journal to order more webisodes.
 
“Ladies’ Home Journal is transforming its content from a two-dimensional experience to a multi-dimensional, narrative, broadcast experience for the magazine’s readers, and we are helping them to refine and uphold their product,” says Ross Glick, CEO of iNDELIBLE.