News /

Interactive advertising agency iNDELIBLE (www.indelible.tv), the experience commerce company, continues to push the boundaries of social media activation – this time with a new Facebook program for Sears’ Back to Campus campaign.  Aimed at families with college-bound students, the program allows parents and kids to decorate virtual dorm rooms via Facebook, using products from Sears.com.
 
“The project is about bringing that human narrative element back to the shopping experience in an online digital way,” says Dave Bovenschulte, executive vice president of iNDELIBLE.  “The retail experience, where you walk into a store and a salesperson helps guide you toward a purchase decision, can now happen online.”
 
The Back to Campus experience harkens back to Sears’ roots as the premier catalog retailer in America, before a Sears store presence ever existed.  More than 120 years later, Sears is returning to those roots as it boosts its online catalog presence in innovative ways.  “We’ve developed the entire concept and our social media activation team is going to be all over it,” says Ross Glick, CEO of iNDELIBLE.   “We will be engaging Sears consumers in a continuing, immersive, and interactive way that ultimately provides a stronger brand experience.”