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Digital advertising and creative agency iNDELIBLE continues to take retailers to new heights, unveiling today the reinvention of retail chain Scoop’s online presence.
 
Under new ownership, Scoop approached iNDELIBLE to overhaul www.ScoopNYC.com, and the result — an immersive, video- and image-rich online shop — deepens iNDELIBLE’s position as the leader in narrative marketing and experience commerce.
 
The effort with Scoop follows on the heels of other recent iNDELIBLE e-retail efforts, including projects for Sears, Kmart, and Rich & Skinny Jeans.
 
“We were able to help Scoop develop and grow their online business and integrate that with their tradition retail channel,” says Ross Glick, CEO of iNDELIBLE.  “This initiative is also about building the Scoop brand as a retailer, evolving their brand equity and exposure.”
 
With a strong presence in hip tourist destinations, Scoop required a site that allows customers to relive the Scoop shopping experience from their hometowns in all corners of the world.  Fusing e-commerce savvy with the polish of magazine editorial, iNDELIBLE incorporated video and imagery to help Scoop break through the digital clutter of online boutique shopping. ScoopNYC.com, under iNDELIBLE’S vision, recreates the Scoop experience for customers, going above and beyond the basic online catalog prototype.