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In the news & on the web
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Cosmetics Design Magazine features iNDELIBLE on social media
2011-10-06
CosmeticsDesign.com USA caught up with Ross Glick, CEO of digital media specialist iNDELIBLE, who stated that as digital media evolves, so does the analytics associated with the user behaviour patterns online, and concerning a niche market like nutricosmetics this can be a valuable tool.
“Social media can offer a very inexpensive way to reach your niche audience by providing a widened lens to view your audience, understand their online behavior patterns and effectively communicate with the user in a faster way than traditional means allow for,” Glick explained... -
Digital Marketing: Challenges, Best Practices for Beauty Brands
2011-09-21
iNDELIBLE CEO Ross Glick connects with Inside Cosmeceuticals to share his expertise on beauty brands in the digital space. Along with establishing a digital blueprint for beauty brands to follow, Glick reveals exclusive advice that has helped some of the industry’s finest brands find success in the new digital world. Featuring case studies from Mac Cosmetics, Matrix, and Love Life Skincare...
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CEO Ross Glick Participates in Beet.TV Leadership Panel
2011-09-20
Beet.TV put together an outstanding group of panelists to discuss the economics, social strategies and creativity around original entertainment video for the Web. Ross Glick was chosen to pariticpate on the panel as founder and CEO of iNDELIBLE.
CLICK HERE to see the 90-minute program livingstreaming on Beet.TV's Livestream channel.
Helping moderate the event was Paul Kontonis, Chairman of the International Academy of Web Television and VP, Group Director for Brand Content at The Third Act, Digitas.
AOL Video presented this event and is sponsoring Beet... -
Creating an Experience for Customers
2011-06-28
iNDELIBLE is in constant motion to keep clients such as MAC and Victoria’s Secret at the forefront of consumers’ minds.
Things move quickly in the Digital age, but Indelible moves even faster. The New York-based agency uses a full complement of tools to keep its clients ahead of the curve in such disparate environments as print, internet and multimedia, according to CEO Ross Glick, who will be a featured speaker during HBA Global Expo.
“(Beauty companies must) create an environment where things flow and you can engage the customer to create a relationship, “explained Glick.
During its 10-plus years of existence, Indelible has grown with the industry and with technology... -
Making Digital Campaigns iNDELIBLE
2011-02-16
The Brand Channel takes a close look at some of iNDELIBLE's digital highlights including campaigns with Ladies' Home Journal, Scoop boutique, The Rich & Skinny denim brand, Allergan, Love Life, and Chi Benefits.
"iNDELIBLE is a New York-based agency that touts its digi-first sensibility in rendering campaigns through a 'harmonized ecosystem of digital elements'...
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Agency Spy: iNDELIBLE
2011-02-14
Since social media chatter is inescapable these days, we decided to pick the brain of the folks at Indelible (or iNDELIBLE as they like to spell it), an 11-year-old, NYC-based digital shop that calls itself an “experience commerce company.”
Speaking of “experience commerce,” Indelible was nominated for a Webby last year in the Best E-Commerce Site category for its Rich & Skinny Jeans destination. Seeing as they’ve launched several social media campaigns as of late spanning from cosmetics to film, we decided to take a look at Indelible and get the self-proclaimed “web video pioneer”‘s take on the much-discussed medium... -
The Changing Way Consumers Shop Online for Cosmetics
2011-01-20
As consumers drive the beauty site experience instead of the brands dictating it, Ross Glick and Judy Shulman Brown take a look at the challenges and rewards in the fusion of social media and shopping online: experience commerce.
Q: As you think of the beauty industry and digital marketing, who was the industry forerunner, and in what ways have they evolved? And thinking about your history in the industry, is there a brand that really stands out as one who took the first step digitally?
Glick: The first company that comes to mind is MAC Cosmetics back in 1999. This was when the various channels of marketing communication were beginning to expand and consumers were spending more time online becoming digitally savvy...
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Unintended Consequences
2010-11-12
The brainchild of iNDELIBLE Chief Creative Officer Dimitri Falk, “Unintended Consequences” was a pop-up digital art spectacle that took place in Manhattan’s NoLita neighborhood in November 2010. iNDELIBLE branched out of the usual realm of an advertising shop to create the event – while taking many of the industry’s principles in digital marketing and interactivity and transforming them into art. “Unintended Consequences” was born out of the book “Smoke & Mirrors,” a compilation of sexual photographs that Falk shot over the course of six months. Inspired to cast his images in a more dynamic context, Falk came up with the idea to stage an exhibit that places the imagery in an interactive, digitally tricked out environment that immerses and engages viewers...
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Scoop Launches E-Commerce
2010-11-09
Scoop NYC, which has persevered through three years of turbulence and change, is settling down to the business of growth.
On Tuesday, the 14-store chain specializing in established, emerging and contemporary designers officially launched e-commerce with 500 men’s, women’s and accessory styles, becoming a Johnny-come-lately in the burgeoning Internet arena.
Labels such as 3.1 Philip Lim, Alejandro Ingelmo, Alice + Olivia, Beyond Vintage, Camilla Skovgaard, Diane von Furstenberg, Edun, Etro, Free City Inhabit, M Missoni, Paul Smith and Rag & Bone, among others, will be on the site. Customers can shop by designer or by category, and, for the launch, there will be free shipping on orders over $250. Shipping otherwise is $12. Scoop will ship anywhere in the continental United States... -
Back-to-school Time is Here: Sears Connects with Students on Facebook with their Campus 2010 program
2010-08-20
Sorry for my absence here on the Lip-sticking blog, but last week I took a little summer vacation and went back down south to the Myrtle Beach area to spend a few days with my dad and sisters. I never got a chance before I left to write a blog post that I could schedule to run while I was gone. I always intend to do that, but unfortunately it rarely happens.
Now that I'm back to reality I've already started focusing on helping to get my two daughters prepared to head back to college. One is going to do her study abroad semester in Florence, Italy, so she really needs to be ready.
So where did the summer go we're all asking ourselves, right? Most of schools down south start earlier than in the Northeast... -
iNDELIBLE Conceptualizes and Creates Bold New e-commerce Website for Scoop NYC
2010-08-15
Digital advertising and creative agency iNDELIBLE continues to take retailers to new heights, unveiling today the reinvention of retail chain Scoop’s online presence.
Under new ownership, Scoop approached iNDELIBLE to overhaul www.ScoopNYC.com, and the result — an immersive, video- and image-rich online shop — deepens iNDELIBLE’s position as the leader in narrative marketing and experience commerce.
The effort with Scoop follows on the heels of other recent iNDELIBLE e-retail efforts, including projects for Sears, Kmart, and Rich & Skinny Jeans.
“We were able to help Scoop develop and grow their online business and integrate that with their tradition retail channel,” says Ross Glick, CEO of iNDELIBLE... -
Sears and Kmart Put a New Face on Back to School
2010-08-02
Sears Holdings Corp. has launched Campus 2010, an online back-to-school campaign focused around the Sears Campus Connection Facebook page.
The page allows incoming college freshmen to connect with their soon-to-be dorm roommates, create a wish list from inventory on Sears.com and Kmart.com, as well as view videos featuring Sears and Kmart products that offer tips on decorating a dorm room.
“Campus 2010 is designed to empower teens and parents to build their home away from home with quality items that will bring them confidence,” says John Goodman, Sears executive vice president, apparel and home fashions. “It is our mission to give moms and teens the help they need while preparing for college, providing them with stylish options that are all within their budgets... -
INDELIBLE Launches Facebook Shopping Program for Sears 'Back to Campus' Campaign
2010-08-01
Interactive advertising agency iNDELIBLE (www.indelible.tv), the experience commerce company, continues to push the boundaries of social media activation – this time with a new Facebook program for Sears’ Back to Campus campaign. Aimed at families with college-bound students, the program allows parents and kids to decorate virtual dorm rooms via Facebook, using products from Sears.com.
“The project is about bringing that human narrative element back to the shopping experience in an online digital way,” says Dave Bovenschulte, executive vice president of iNDELIBLE. “The retail experience, where you walk into a store and a salesperson helps guide you toward a purchase decision, can now happen online... -
Sears Targets College Kids Via FB Application
2010-07-28
Youngsters aren't the only ones going back to school -- college students are too. Sears is targeting these students where they seemingly live, online and on Facebook, for a new "Back to Campus" social media campaign.
"[Facebook] is where this demo engages most of their time, not only from a social point of view but from a commerce [point of view] as well," Ross Glick, CEO of iNDELIBLE, the agency that created the campaign, tells Marketing Daily. "There's an opportunity here for Sears to not only improve their sales, but also to improve their customer loyalty programs."
The effort uses an application called the Campus Connector through which students can decorate a virtual dorm room with Sears products... -
Laura Mercier Asks "What Is Flawless?"
2010-07-14
This fall, the first ever LAURA MERCIER cosmetics national marketing campaign will be launched to define the brand in a completely fresh and modern way. The world has changed and the conventional definitions of beauty no longer apply. At the forefront of this movement is the thought-provoking campaign, which challenges the world’s perception of beauty by asking the question “What Is Flawless?”
The "What Is Flawless?" campaign is inspired by Laura Mercier’s authority in the “Flawless Face”. The Laura Mercier Flawless Face Collection includes primers, foundations, camouflaging concealers and powders.
Through this campaign women will answer the question “What is Flawless?”, connecting and joining a larger conversation... -
Ladies Home Journal Collaborates with iNDELIBLE to Expand Hit Web Series
2010-06-17
Digital advertising agency iNDELIBLE, the experience commerce company, has received the green light from Ladies’ Home Journal to continue production on the cult-hit webisode series, “Can This Marriage Be Saved,” developing it into a full-blown serial franchise. As director and producer of the popular series, iNDELIBLE, which specializes in narrative marketing and social media activation, will play a key role in Ladies’ Home Journal’s transformation from a traditional print publication into an interactive online magazine. iNDELIBLE is producing the original programming for publishing distribution and sponsorship continues to grow...
