Victoria’s Secret, the brand that owns Sexy, made its first fragrance debut in years with Bombshell, and needed a savvy and provocative way to spread the word to their 7 million Facebook friends. iNDELIBLE's challenge was to produce a jaw-dropping video that would ensure the debut of Bombshell was a smash sensation.
Our solution was a salacious video called "Day in the Life of a Bombshell" featuring supermodels Adriana Lima, Candace Swanepoel, and Lily Aldridge in a dawn til dusk jaunt through LA.
The result was an immediate sensation with a phenomenal number of views (60,000+ in the first hour) and countless numbers of comments.
