Shering-Plough came to iNDELIBLE to take them out of their comfort zone. We took them into the twilight zone. The mission was to introduce a new athletes foot product to the market, Tinactin Chill, the scrappy offspring of "Tough Actin’ Tinactin."
iNDELIBLE pushed the limits of video-based branded entertainment with "Meet The Burns," a comedic depiction of a typical American family living out their dysfunctions in Anywhere, USA. Taking advantage of all available media outlets and tactics, the campaign was simultaneously rolled out on air and online.
The lure of the family drama yielded high click-through rates on top-rated sites and was instantly picked up by blogs and news sources worldwide.
