Smarty Pants, a startup over-the-counter vitamin company for children, approached iNDELIBLE with one mission: establish the new leading brand gummy vitamins for children’s brain health. iNDELIBLE was challenged with reaching the Smarty Pants goal of “maximizing children’s brain power” by branding the company, while at the same time establishing an engaging online presence for both parents and their children.
iNDELIBLE achieved rapid sales growth through the innovation of www.wearesmartypants.com leveraging the power of social media, SEO, and original content with a distinct brand voice and a fresh graphic style.
Category leader on both Facebook and Twitter.
