Scoop NYC engaged iNDELIBLE in 2009 to fully develop their online presence in the eCommerce space. The goal was clear: create a completely immersive experience for today’s informed and evolved shopper, while developing a robust and yet simple-to-use administration interface for Scoop to administrate the products, sales information as well as manage content.
Starting with a blank slate, iNDELIBLE had an incredible opportunity to develop the Scoop online shopping experience. INDELIBLE broke through the usual digital clutter of online boutiques by fusing Magento’s Enterprise eCommerce platform with editorial-worthy photographs, ultimately creating a seamless consumer experience.
To keep the site fresh from launch, and throughout 2011, iNDELIBLE produced original content on a weekly basis for the site's landing pages, homepages, and category pages as well as additional creative for Scoop's weekly email communications program, "The Inside Scoop."
