Challenges
How can a classic pearl brand become relevant in the social space, build their Facebook community, increase engagement and drive sales?
Solutions
Grow community, awareness and capture data during the months leading to the holiday season through an engagement strategy and promotion encouraging the community to tell us their "Mikimoto Moments" - submissions were highlighted and a few lucky participants would even win exclusive Mikimoto gifts. The promotion was supported by leveraging iNDELIBLE's network of tastemakers, influencers and editorial relationships to create an ongoing list of earned media from themanrepellar.com to luckymagazine.com.
Results
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Community growth of 550% over previous campaign
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Community engagement improved by over 60%
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Thousands of data entries
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Conversations about brand in 2010 equaled 30,000 total. During the duration of this program there have already been over 100,000 conversations
