Work /

Challenges

Provide a destination for hair stylists to celebrate their unique ability to change lives.

Solutions

Allow stylists to create initiatives to change themselves or the world around them through fundraising, charity events or just spreading the world about how others can affect others by supporting a cause.

• Created Chairs of Chairs brand identity
• Designed a online platform for stylists to easily create, manage and promote meaningful projects
• Built a custom CMS with abilities to create a profile and projects, set goals, track progress, upload photos, follow others and share with their social networks

Results

To date, 970 active users from across the U.S. have created 215 projects.