MAC Cosmetics enjoys a well-deserved reputation as one of the most stylish and beloved brands in the world, and we at iNDELIBLE are proud of the countless projects we've done together over the past decade. The challenge was and always will be: How do you take MAC’s unparalleled aesthetic vocabulary and bring it to life digitally?
Over the past decade, iNDELIBLE has produced a vast array of projects for MAC, ranging from point of sale videos to global extranets. As one of MAC’s valued partners, we are able to translate MAC’s visual style into the appropriate aesthetic or business solutions. One recent example: iNDELIBLE leveraged MAC’s pre-existing social platform including Facebook and YouTube, to introduce snappy vignettes from MAC's top-tier makeup artists in New York, London, Paris, and Milan.
The success was immediate: hundreds of thousands of views, countless comments, and massive blogger pick-up. But perhaps the best testimony to the success of our partnership is a decade-long relationship that continues to thrive and develop.
