Challenges
Love Life Skin is a new skincare line created by three oncologists and a cancer survivor who saw the need for products that addressed the skin ravaged by harsh chemotherapy and radiation treatments.
iNDELIBLE was tasked to create an experience that infused “Science & Soul” of the products.
Solutions
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Designed a site that educates the public on the origin and benefits of the product line, while making them feel comfortable with using products originally developed for cancer survivors.
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Launched with a rollout of four products, iNDELIBLE built a site featuring original video, content and a robust ecommerce platform.
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Love Life Skin community expanded to Facebook to share experiences and discuss products.
Results
Product featured in New York Times, Glamour, Elle, and O.
