Challenges
As Casio’s exclusive digital partner, iNDELIBLE handled all online campaigns, including social outreach and rich media experiences. From cameras and keyboards, to their exclusive new mobile phone created in partnership with Hitachi, the challenge remained the same: how do you stand out in one of the most cluttered and competitive markets in the world?
Solutions
Cameras:
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Re-built the Casio Exilim website from scratch with large scale productions bringing to life the “My Life, My Style” campaign, including rich media banners and a full scale social campaign featuring the star power of Styx and Motley Crue
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Developed cutting-edge image gallery and recommendation tools
Keyboards:
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Re-designed the entire Celviano and Privia websites
Mobile:
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Launched audacious viral video campaign
Results
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All Casio websites resulted in a spike in traffic and time spent on site, which led to favorable blog mentions and a deeper brand connection.
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Online advertising campaign resulted in CTR over .5%, nearly doubling the CTR from the previous year.
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Viral video campaign was an immediate phenomenon, resulting in almost 50,000 views in 4 hours.
