Since 1953, Ladies' Home Journal has been dolling out marital advice in their popular column "Can This Marriage Be Saved?" Our challenge? Bring the column to the Internet age, and attract a few younger viewers while we're at it.
Our device was deceptively simple: we ripped true tales of marital woes straight from the magazine, and transformed them into a series of outrageous webisodes.
The videos became instant sensations, featured on the Today Show, and covered in The New York Times and other online/offline publications. An unintended benefit included over 100,000 consumers driven from www.canthismarriagebesaved.com to www.lhj.com in less than 3 months.
