Aqua Stop, a new brand of fashion forward rain boots, was seeking to promote the launch of the product line at Kohl’s. They came to iNDELIBLE to help with breaking into the crowded footwear market in an chic, impactful, and attention-grabbing way.
iNDELIBLE created rich campaign imagery of style maven Jessica Szohr braving nature’s elements in a variety of Aqua Stop boots. These campaign images were supported by a fun teaser video, shot behind the scenes at the photoshoot and including an exclusive interview with Jessica.
All of the content is housed in an iNDELIBLE-developed look-book style microsite that features the Aquastop shoes and apparel, where users can click through to purchase the merchandise exclusively at “masstige” retailer Kohl’s. Imagery created by iNDELIBLE was also leveraged for in-store displays and advertising.
